About The Firm
Business is our business.
Headquarters Agency is a global think-tank, market research, and strategy firm. We exist to push the frontier of the working world.
Our Story
Our founder saw somebody smile, and then laugh, in a coffee shop, and thought: that doesn’t feel quite right. Why is somebody expressing themselves? Even worse, why isn’t that expression one of corporate angst and dejection?
Our founder spent two years amassing an enormous amount of capital by innovative, quasi-legal means involving young people.
Headquarters Agency was launched with the goal of making the world more corporate.
We closed our first contract.
We have successfully disrupted more positive emotions than any other organization on earth.
Our Values
Four pillars we occasionally consult.
Bureaucracy
Bad decisions start with decisions. We help you stall.
Conformity
Don’t be a hero.
Inscrutability
If you know what we do, we haven’t done our job.
Stagnation
If we have done our job, we haven’t done our job.
Global Footprint
Six offices. One shared calendar. No meeting link.
New York, NY
Global Headquarters
Geneva, Switzerland
International Client Center
Cayman Islands
Tax Center
Chino, CA
Smut Factory
Tokyo, Japan
Why not
Wherever You Are
Leadership
The people accountable, in theory, for all of this.
Gabe Nipote
Founder & Managing Director
Gabe founded Headquarters Agency to help organizations communicate more clearly about what they do and why it matters. He works closely with clients across strategy, marketing, and content.
Amanda Spaggione
Chief Strategy Officer
Amanda sets HQ’s strategic direction, helping clients clarify their positioning before it reaches the market. Prior to HQ, she worked in brand and organizational communications.
Erik Nildgren
VP of Finance
Erik oversees HQ’s financial planning and reporting, translating internal performance into terms that hold up externally. Prior to HQ, he worked in corporate finance.
Garrett Samuels
Head of Content
Garrett leads HQ’s content practice, from long-form documentary work to short-form social, focused on formats that hold an audience’s attention.
Kyle Baum
Director, Client Partnerships
Kyle manages HQ’s client relationships from onboarding through delivery, and is usually the first person a client speaks to.
Nora Skay
Director, Brand & Narrative
Nora works with clients on how they describe themselves, internally and externally, and where those descriptions tend to diverge.