Headquarters Agency Headquarters Agency

A subsidiary of Headquarters Comedy

We sell likability.

Headquarters Agency is a full-service global think tank and consultancy serving Fortune 500 companies, mid-market disruptors, and pre-idea startups. We make you funny, interesting, and memorable.

$0.0B
Value Observed
0
Dinners Disrupted
0
The Number of Useful Things We Have Done
0.0%
Very Specific Number, Right?

You’re in good company.

FTX Department of Defense Juul Alcatraz Pornhub Weinstein Company FTX Department of Defense Juul Alcatraz Pornhub Weinstein Company

Use humor and win.

Don’t bring corporate jargon to a likability fight. We teach executives, teams, and brands to stand out, connect, and be memorable.

Get in Touch
01
It’s 2026

The world has an attention problem.

Everyone has access to the same information, AI, templates, and slides. Information is cheap. Attention isn’t.

02
We’re at a Crossroads

Your ideas are only as valuable as your ability to make people care.

The best strategy, product, pitch, or vision in the world is useless if the room checks out. The people & brands who can command attention have an unfair advantage.

Winning
  • Being funny, likable, and memorable
  • Leaders who sound like humans rather than PR puppets
  • Brands that show up in feeds, not just PR wire
Losing
  • Preparing 6mo for a TED talk and getting nothing out of it because it lacked humor
  • You have a great product, a winning solution, or important data, but nobody wants to listen
  • Shipping content & ads that nobody shares, let alone watches
03
Imagine

You walk into a room, and own it.

Traditional public-speaking coaching has no “it” factor. Great talks have structure, tension, stories, rhythm, humor, simplicity, and performance. Great content is funny and catchy. These skills are learnable.

1

Keynotes people talk about

2

Clippable, quotable interviews

3

Press & ads people share

4

A brand that people love

04
Humor & Likability Are Superpowers

We help you build it.

We take our combined experience as exited startup founders & professional comedians, to make the actual thing you need to deliver — a keynote, pitch, presentation, toast, panel, all-hands — and work on what you say, how you structure it, where you create emotion or humor, and how you perform it.

Say it better

Communications

  • Speaking Coaching
  • Punch Up
  • Presentation & Keynote Prep
Make it spread

Content & Creative Strategy

  • Interviews & Branded Docs
  • Street Interviews & Marketing Stunts
  • LinkedIn Content & Memes
05
The Numbers

We know how to make messages land.

People don’t remember what you said. They remember how you made them feel.

1000+
Standup performances by our team
100%
Of our shows sell out
>$10m
VC funding raised by our team
60+
Investors we’ve done deals with
>$1m
SaaS ARR closed by our team
06
Testimonials

What customers say about working with HQ:

“

Absolute disaster.

“

Who?

“

If you want to start a war, hire Gabe and the HQ team.

01 — What We Do

Everywhere an organization is seen, heard, or read.

All Capabilities →
01

Speaking Coaching

We prepare executives to speak in public confidently, coherently, and without saying anything that later requires a follow-up statement.

02

Punch Up

We take an existing script, deck, or all-hands memo and rewrite the parts that were supposed to be funny.

03

Presentation & Keynote Prep

We build the deck, the timing, and the delivery, so nothing about the keynote feels improvised.

04

Interviews & Branded Docs

Long-form conversations and branded documentaries that make an organization’s story worth someone else’s time.

05

Street Interviews & Marketing Stunts

Unscripted, in-public content and stunts built to look spontaneous and perform like they weren’t.

06

LinkedIn Content & Memes

Native-feeling posts that make a brand sound like a person, not a comms department.

02 — Leadership

The people accountable, in theory, for all of this.

Meet The Firm →
Gabe Nipote

Gabe Nipote

Founder & Managing Director

Works closely with clients across strategy, marketing, and content.

Amanda Spaggione

Amanda Spaggione

Chief Strategy Officer

Sets HQ’s strategic direction before it reaches the market.

Nora Skay

Nora Skay

Director, Brand & Narrative

Works with clients on how they describe themselves, internally and externally.

Ready to unlock value you
didn’t know you had?

Talk to a Managing Director →